Stop Guessing. Start Growing.
I partner with brands to optimize paid & organic social, scale influencer marketing, and fix the way teams and agencies work - so that every dollar drives growth. The result: clearer strategies, smoother processes, and campaigns that actually deliver measurable impact.
Services
When we work together, you get smarter growth without the agency bloat. I help you optimize paid social, build organic strategies that actually engage, scale influencer marketing, and improve how teams and agencies partner — so every dollar drives measurable results. From strategy to execution to team operations, I bring clarity, efficiency, and performance to every stage of your marketing.
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Sometimes you don’t need a full package - you just need expert guidance to solve a problem or can’t commit to monthly retainers. My hourly sessions give you direct access to my expertise without a long-term commitment. Example uses of hours can include:
Ad Account Audits → Reviews of structure, creative performance, and tracking.
Campaigns → Hands-on support for always-on paid campaign management.
Influencer Support → Guidance on contracts, briefs, usage rights, or campaign evaluation.
Ops Feedback → Quick assessments of team workflows, agency relationships, or reporting systems.
Strategy Calls → Focused sessions to answer pressing questions and outline next steps.
$200/hour (2-hour minimum)
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For brands testing private consultancy support or working with smaller budgets who need clarity and direction before scaling.
Paid Social Audit → Deep dive into ad accounts, tracking setup, and creative performance with clear recommendations.
Organic Social Strategy Playbook → Audit of current channels + roadmap of content pillars, posting cadence, and best practices.
Influencer Discovery & Recommendations → Curated shortlist of vetted creators matched to your brand goals.
1x Strategy Call + Action Plan → Walkthrough of findings and a prioritized roadmap you can implement immediately.
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For brands ready to scale campaigns with ongoing expert management, deeper influencer integration, and consistent strategic support.
Paid Social Campaign Management → Full setup, optimization, and reporting across key platforms, with a focus on creative testing and scaling what works.
Organic Social Oversight → Guidance on content calendars, themes, and engagement strategy to align organic efforts with paid campaigns.
Influencer Campaign Management → Hands-on support with outreach, briefs, deliverables, and usage rights, including paid amplification.
Monthly Reporting & Insights Deck → Transparent performance with actionable recommendations tied to ROI.
Quarterly Strategic Planning Session → Big-picture alignment to adjust spend, creative strategy, and influencer pipeline.
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For brands seeking a true strategic partner - blending execution with operational consulting to maximize marketing performance and team efficiency.
Comprehensive Paid Social Management → Multi-channel campaign oversight with advanced audience strategies, creative testing frameworks, and budget scaling.
Integrated Influencer Program → Always-on influencer partnerships with campaign planning, content pipelines, and paid amplification for maximum reach.
Organic + Paid Integration → Building UGC workflows, aligning content calendars, and ensuring organic supports paid growth objectives.
Marketing Operations Consulting → Audit and refine how teams and agencies work together, streamlining processes, reporting, and decision-making.
Bi-Weekly Strategy Calls + Ongoing Support → Consistent access to expert insights, rapid pivots, and collaborative problem-solving.
Annual Growth Planning & Budget Modeling → Long-term roadmaps that connect spend to business outcomes and keep scaling on track.
Schedule a complimentary consultation
Take the next step toward smarter growth. In this consultation, we’ll review your current approach, identify opportunities, and outline tailored strategies to help you optimize your media and streamline your operations. Clear insights. Actionable next steps. Real results.
About Billy
I’ve spent my career driving growth for some of the world’s most recognizable brands - from Marriott and IKEA to Norwegian Cruise Line - and honing my craft at some of the largest media agencies in New York City, including Publicis Groupe, WPP, and Omnicom. Those experiences gave me a front-row seat to how big brands and big agencies operate - the wins, the struggles, and the wasted dollars.
Now, I bring that expertise into my consultancy with a more personal, tailored approach. With a commitment to delivering solutions that are built for your business and actionable insights you can use right away, I empower companies to unlock their full potential and achieve sustainable growth. My focus is always on clarity, efficiency, and results - and on making the complex world of social media & marketing feel a lot simpler (and more fun) to navigate.
Contact Me
Interested in working together or simply starting a conversation? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!